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The Idaho Potato Commission (IPC) will be starting the new year with a newly redesigned website that includes a more contemporary look, new campaigns and enhanced recipe categorization by diet.
The recipe database containing more than 1,700 recipes is the most visited section of the IPC website. And now consumers can search for recipes that meet the criteria for various diets such as Whole 30, Mediterranean, vegan, low-sodium, gluten-free or heart-healthy.
The website overhaul also includes promotion of new campaigns and the IPC’s “Meet the Growers” feature, a monthly shout-out to Idaho potato growers.
This year, more than 1.5 million people visited the IPC site, a 16 percent increase in traffic in 12 months and a 43 percent increase over two years. New users increased by 12 percent.
