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The long-term viability of U.S. agriculture will depend on how well producers adapt to change, manage risk and position their operations for the future. In this video, Dr. Dave Kohl shares insights on the forces shaping the industry and how producers can build resilience and remain competitive. Key insights include:
- Focus on what you can control by strengthening financial, labor and risk management plans.
- Shift from chasing yield to protecting margins.
- Stay ahead of global competition by evaluating costs, capital allocation and efficiency.
- Pay attention to changing consumer preferences and evolving demand trends.