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Michael Ybarra has joined the Idaho Potato Commission (IPC) as foodservice promotion director (West), following the retirement of Armand Lobato.
Ybarra has nearly three decades of experience in foodservice and produce, with leadership positions at U.S. Foods, Sysco, FreshPoint and Alliant Foodservice. He has served as a produce specialist, buyer, and director of national sales and has also worked closely with the military and managed business for major hotel and restaurant accounts.
His favorite preparation of Idaho potatoes is oven-roasted.
