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In the 2024 Famous Idaho Potato Bowl, Northern Illinois University beat Fresno State with a score of 28-20. While a one-score game is always intriguing, the Potato Bowl has always been about marketing Idaho potatoes for the Idaho Potato Commission.
The Dec. 23 matchup drew a whopping 1.32 million television viewers. This viewership was the highest the game had seen since 2019. An additional 10,000+ people attended the game in Boise, Idaho, and those that came early got to enjoy the college bands, explore booths outside the stadium and grab a sample from the Simplot tater tot machine.
