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Mart Frozen Foods has opened a $65 million facility in Rupert, Idaho, where it will produce and package frozen, fully baked Idaho potatoes known as OH!Tatoes. Although the product has been marketed in Asia, this is the first time it is being sold to consumers through North American grocery stores including Publix and Associated Foods. Created by Idaho’s grower-owned Mart Group, the potatoes can be microwaved and ready to serve in four minutes and are good in the freezer for up to 18 months.
The new 100,000-square-foot facility will create 80 full-time jobs and have an estimated annual economic impact of $11.15 million, according to the company.
