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Potato growers and industry partners from around the world will descend on the Austin Convention Center, Jan. 10-11, for Potato Expo 2024, which will tap into all things Texas, with barbeque, music, culture, and a heavy dose of potatoes.
Hosted annually by the National Potato Council (NPC), Potato Expo is the largest conference and trade show for the potato industry in North America, bringing together U.S. and international growers, suppliers, industry experts, and value chain partners all under one roof. Potato Expo 2024 marks the 16th meeting in the event’s history and the second time held in Austin.
Demand for Potato Expo 2024 has already surpassed previous events, requiring the host to expand the trade show to accommodate a record-breaking number of exhibitors. To date, 206 companies and organizations have registered to exhibit in the 100,000 sq. foot Expo Hall, breaking the previous record of 194 exhibitors at Potato Expo 2020 in Las Vegas.
Potato Expo has always featured industry experts and addressed issues top-of-mind for industry partners. This year’s event will double the number of educational and business-oriented sessions, which will be held on three stages – the Expo Stage, the Cultivation Stage, and the Pavilion Stage in the all-new NPC Pavilion, which will focus on the industry’s public policy and advocacy efforts.
As always, the 2024 event includes numerous networking opportunities, such as the Kick-Off Reception with a live auction to benefit the Potato Leadership, Education and Advancement Foundation (Potato LEAF), daily happy hours, and a closing party, Potato Palooza, at the historic Austin Speakeasy.
The full schedule can be found at potato-expo.com/schedule.
Registration for attendees and exhibitors is open, but fees increase on Dec. 16.
