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The Idaho Potato Commission (IPC) debuted a new, hilarious 30 second spot on September 9 during the Boise State University football game.
“The commercial underscores the most important message we communicate in our marketing programs – you need to look for the ‘Grown in Idaho®’ seal to ensure the potatoes you’re purchasing are genuine Idaho potatoes,” said Jamey Higham, President and CEO, IPC. “Based on the feedback we are receiving; we scored a touchdown.”
IPC will begin airing the commercial nationwide in November on Fox News, CNN, Headline News, Food Network, ESPN, HGTV, History Channel, TNT, The Weather Channel, TBS and AMC as well as Discovery+ Streaming network. The IPC television campaign will continue to run through March 31, 2024.
In addition, the spot will air around key holidays (Thanksgiving, Christmas, New Year’s and Easter) and on YouTube programming targeting Idaho potato buyers.
It’s worth a watch:
