|
Click to listen to this article
|
In only the third time in its 74-year history, the National Potato Council (NPC) has released a new logo to better reflect its public policy focus and roots in Washington D.C. The former shield logo is replaced with a modern graphic depiction of the Capitol Building emerging from green potato fields. “Our goal was to refresh our brand to better reflect who we represent and what we do: stand up for potatoes on Capitol Hill,” said Kam Quarles, NPC chief executive officer. “The new logo will also clearly differentiate the National Potato Council from other industry organizations and better align us with national agriculture peers making an impact in D.C.”
The new logo is featured on the NPC website, social media and other materials.
