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In only the third time in its 74-year history, the National Potato Council (NPC) has released a new logo that better reflects its public policy focus and roots in Washington, D.C. The former shield logo is replaced with a modern graphic depiction of the iconic Capitol Building emerging from green potato fields, representing the farms supported and the potato growers who direct the member-led organization.
The new logo will roll out in early this month on the National Potato Council website, social media, and collateral materials as well as on NPC-logoed merchandise. Growers and industry partners will also see the new branding for the first time at two major events hosted by NPC: Potato Expo 2023 (Jan. 4-5 in Colorado) and the NPC Washington Summit (Feb. 27-March 3 in Washington, D.C).
