IPC Continues to Team up With NFL’s Taysom Hill

The Idaho Potato Commission (IPC) used its first consumer digital ad campaign to reach close to 3 million people. The campaign consisted of five 30-second videos featuring Taysom Hill, a New Orleans Saints quarterback and Idaho native. The ads, which showcased the versatility of both Hill and Idaho potatoes, ran from Dec. 20 through Feb. 7 on multiple streaming platforms and sports websites. The vignettes were also posted on the IPC’s social media. The series of ads garnered 2.7 million impressions across online and streaming platforms. And the videos have had a total reach of 227,000 on Facebook and Instagram and 70,000 impressions on Twitter.