Yara North America, a market leader in crop nutrition, has joined the Potato Sustainability Alliance. As a member of the Alliance, Yara will work with processors, packers, buyers, grower organizations, conservation groups, academia, and other stakeholders, representing over $100 billion in combined revenue, to drive ongoing improvements in potato sustainability in the United States and Canada.
Founded in 1905 and rooted in Norway, Yara is a global market leader in crop nutrition and offers a wide range of products with production, sales and services, research and support operations in the Americas, Europe, Africa and Asia.
“With a multitude of tools and services, Yara offers insights into crop nutrition and other aspects of potato production that will help to advance sustainability” says Markus Braaten, Market Development Manager of Yara North America.
The Potato Sustainability Alliance is a platform for farmers, supply chain partners, industry organizations, non-governmental organizations, universities and advisors to work together to define, measure and advance potato sustainability in the United States and Canada. Members of the Alliance, together with over 550 U.S. and Canadian farmers, are committed to identifying and acting on diverse opportunities throughout the value chain for ongoing improvement in potato production sustainability.
For more information, contact Laura Scandurra at laura@potatosustainability.org.
