The Idaho Potato Commission (IPC) recently teamed up with football player and Idaho native Taysom Hill for a four-month social media campaign.
Hill, who was born and raised in Pocatello, Idaho, plays for the New Orleans Saints. In 2019, he played five positions for the team, from quarterback to wide receiver to running back, earning the nickname “the human Swiss Army knife.” The IPC compares Hill’s versatility to that of a potato.
In their promotion, Hill and the IPC posted photos on their social media accounts and hosted giveaways for fans to win autographed footballs and jerseys. The posts have reached more than 1 million people nationwide, according to the IPC.
