The Big Idaho Potato Truck will soon hit the road for its 2020 tour after traveling 35,350 miles promoting Idaho spuds last year. During its eighth season on the road, the 4-ton spud participated in 54 scheduled events in 50 cities in eight months. Highlights ranged from the First Ever 16th Annual World’s Shortest St. Patrick’s Day Parade in Hot Springs, Arkansas, to an event at Ryan Seacrest Studios in Nashville, Tennessee.
In its eight years on the road, the truck has logged approximately 248,000 miles and attended events in 701 cities. Originally planned to be a one-year promotion for the Idaho Potato Commission’s 75th anniversary, the Big Idaho Potato Truck continues to be the commission’s most successful marketing campaign to date.
Check out the 2020 tour schedule at www.bigidahopotato.com.
