Potatoes came in as the top produce item and the top vegetable purchased by consumers in Fresh Trends 2019. More than 60 percent of all consumers said they bought potatoes in the past year, with russets being the favorite type.
More than seven in 10 shoppers said they used spuds as a side dish in the past year, while 37 percent of buyers made potatoes the main dish.
Shoppers age 59 and older comprised the group most likely to buy potatoes; consumers ages 18 to 39 were among the least likely to buy. In addition, families with three or more kids were among the most likely to buy potatoes overall.
While most shoppers picked up conventionally grown potatoes, one-tenth of buyers said they always bought organic product, up one percent from last year, and 27 percent said they purchased organic potatoes at least some of the time.
