The value of store retail potato sales was $11.6 billion in 2018, a 2.1 percent increase over 2017. The increase was paced by refrigerated sales, up 5.3 percent, and frozen, up 4.1 percent.
The total volume, however, declined 1.9 percent for the year. The decline was led by fresh, down 4.5 percent, even though the value of fresh sales was up 1.8 percent. The volume decline for fresh was driven almost exclusively by russets, down 7.7 percent, with reds down 0.7 percent and fingerlings down 2 percent for the year.
