Potatoes USA has a new marketing campaign that shows how potatoes fuel athletic performance and poses the question: “What are you eating?”. The campaign is based on the idea that consistently beating your personal best isn’t just about how you train, it’s about what you eat.
Their aim is to demonstrate the performance-boosting benefits of America’s favorite vegetable. Potatoes USA worked with its members to identify a nutrition-based lifestyle benefit that challenges consumers’ preconceived notions about potatoes. Extensive research led to a strategy based on a key truth: Potatoes fuel performance. Most people don’t consider the potato a performance food and are surprised to learn about all of the nutritional benefits.
“What are you eating” ad slicks, branded gear, event supplies and more are available to industry members looking to springboard off this clever and unique campaign.
Via Potatoes USA’s industry campaign hub, members can:
• Download a variety of event-specific materials, including directions on getting involved with Rock ‘n’ Roll Marathons and local events, with media tips and sampling guidelines.
• Request event supplies for loan, including branded pop-up tents, flags, retractable banners and table cloths.
• Download campaign creative for communications program amplification.
• Purchase branded gear including baseball caps, shirts, water bottles and more.
• Read performance strategy and What are you eating? campaign updates.
• Access sign-up materials for Team Potato, a group made up of athletes who are dedicated to consuming potatoes to perform at their best.
CLICK TO ACCESS MARKETING MATERIALS
