In January, Potatoes USA launched a partnership with ACTIVE.com to expand its digital footprint for performance-specific messaging. ACTIVE is the leader in online event registrations, ranging from 5k running races and marathons to softball leagues and local events. The site also makes it easy for people to learn and prepare for training with expert resources, performance plans and fitness calculators.
As part of the partnership, Potatoes USA has consistent digital ads on ACTIVE’s Nutrition and Running-focused online articles. The ads have generated over 670 visits to PotatoGoodness.com. The campaign also includes communications with ACTIVE’s 1.7 million email newsletter subscribers and social media followers, as well as access to their greater network of athletic performance influencers such as Run Eat Repeat, to serve up performance recipe ideas and share potato nutrition information.
The ACTIVE editorial staff’s first performance-specific piece about potatoes, The Secret Super Veggie That’s Ideal for Runners, was published in early February, with another custom content piece to come in spring. ACTIVE’s site generates 8 million unique monthly visitors.
SOURCE: Potatoes USA
