The Wisconsin Potato and Vegetable Growers Association (WPVGA) is pleased to present a 2016 Cub Cadet UTV to the winner of the 2017 Wisconsin potatoes display contest. The UTV is heading to the state’s Northwoods, and specifically, Trig’s in Rhinelander, WI.
The first place award to Trig’s is the result of yet another extravagant Wisconsin Potato promotion that extended throughout the whole store during the month of October. WPVGA Director of Promotions Dana Rady says that of all the submissions, Trig’s in Rhinelander was the only store that featured a Wisconsin potato promotion in every one of its departments. It was this all-encompassing effort that again made Trig’s in Rhinelander a number 1 choice.
“It became apparent right away that Trig’s took their creativity to a whole new level in a year’s time,” Rady says. “Besides designing a display in the produce department, using point of purchase materials from their Wisconsin potato supplier and inviting the Spudmobile, the Trig’s team also sold potato bread and cake along with cookies in the shape of Wisconsin topped with an edible WPVGA logo. In Cellar 70, the Trig’s spirits department, they featured potato vodka from Great Northern Distilling in Plover and completed the deli department with a loaded baked potato bar. They also included potato side dishes with their ready-to-eat meals.”
Additionally, Trig’s handed out healthy potato dish recipes to customers, held a coloring contest for kids and provided visitors with free samples of unique potato dishes.
Rady also says they put up Wisconsin potatoes banners, made “Buy Local Buy Wisconsin” t-shirts for their staff to wear, and held a drawing to award one lucky person with a Leinenkugel’s lawn chair as long as they walked through the Spudmobile during its visit.
