Research and Markets has announced a new report on the potato chip market: “Potato Chips Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2017 – 2022” .
The global potato chip market has grown at a CAGR of around 4% during 2009-2016 and reached a market value worth $26 billion.
Potato chips currently represent one of the world’s most popular snack foods. From its accidental birth in 1853, the potato chips market has evolved with time and currently represents a multi-billion dollar market. Potato chips are popular among all age groups, and the growing young population (below 15 years) represents a key segment for the chips market. Growing urbanization, a rise in disposable incomes and rapidly changing lifestyles have all contributed to the growth. A busy lifestyle coupled with long working hours have forced people to shift from elaborate luncheons and meals to desk snacks and packaged foods.
Although potato chips are consumed all over the world, their consumption and penetration levels vary widely across regions. The United States and Western Europe currently represent the biggest markets accounting for nearly two thirds of the total global demand.